Feel like your messaging isn’t keeping up with your growth?

You’re not alone.

In fast-moving, high-stakes industries like fintech, SaaS, and financial services, it's hard to carve out space when your content sounds like everyone else’s — or worse, when it doesn’t reflect the real depth of your product or expertise.

Maybe your team has tried to tackle it internally, but bandwidth is tight. Or maybe you’ve outsourced it before, only to get content that’s technically correct… but flat, vague, or off-brand.

You’re doing important work. The right messaging should support it — not stall it.

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Let’s Get to Work

I’m Bobbie, founder of Riveted.

I didn’t start my career in copywriting. I started in spreadsheets.

As a Certified Professional Accountant (CPA), project manager, and business analyst, I spent years in the trenches of finance and enterprise tech — leading complex projects, translating technical requirements, and making sense of deeply nuanced systems.

That background now gives me an edge most writers don’t have:

I understand how your business works.

I understand what your buyers care about.

And I know how to translate complexity into messaging that builds trust, drives clarity, and supports real growth.

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Today, through Riveted, I help fintech, SaaS, and financial services companies create white papers, case studies, content strategies, and conversion-focused copy that’s as smart as your product — and as strategic as your sales process.

Because in industries like yours, content isn’t just marketing.

It’s a reflection of your credibility. And you deserve a partner who gets that.

CREDENTIALS

↝ Computer Graphics Technology, Associate of Science

↝ Business Management: Accounting, Bachelor of Science

↝ Certified Clickworthy Copywriter (Sara Anna Powers)

↝ Certified Public Accountant, Indiana (CPA)

↝ Project Management Professional (PMP)

↝ Certified Salesforce Administrator (CSA)

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Signature Services

Take the guesswork and stress out of your messaging with our tailored, done-for-you content options.

  • White papers, blog content, and emails that position your brand as the go-to expert.

  • Interview-based case studies and emails that build credibility and support your sales team.

  • Monthly blog posts, strategy sessions, and repurposing to keep your brand visible and trusted.